The 3rd principle of successful social marketing is related to the way used by a government body or organization to attract the attention of the public to be aware or more sensitive to an issue in the community.

Every campaign that is carried out will definitely have a tagline that is used to attract the attention of the community regarding an issue.

The use of taglines in the campaign is important to promote single, simple, doable human behaviors which will be explained or translated more deeply in the campaign.

Teenagers at the age of 13 still do not know much about menstrual health, so with a campaign that promotes menstrual health and the use of related taglines, there will be awareness, especially for women.

"Keep Menstrual Hygiene right, to make your future bright!" is the tagline that will be used in the social marketing program covering menstrual health and it will focus on teenagers aged 13 and above.

An example of a tagline that can be used to attract the attention of this group to be more sensitive and concerned with issues related to menstrual health is "Keep Menstrual Hygiene right, to make your future bright!"

Campaigns related to menstrual health problems start from the level of hygiene and other factors for all women regardless of age.