So there are so many different ways bring in rev you just reall never know whats going to bring you in the most money till you do it as a F2P or a pay to play both have there ups and down but you will never really know till you try.

With free to play games they make money of transations from in the game it self you see this alot with mobile games like shadowverse and Cod mobile in fact free to play game earn more money then games you have to pay for to play as 78% of game revenue falls on free to play games.

The anser is no advertising also plays a big part in rev, if you see a add for the game and you click on it they get money of that as well and they also can get moey off subscriptions.

Twitch and company's are making contract deals to be the only one to stream of Esport tournaments.

Youtube is the other way stremers make money as ads the the bigest ways for everyone to get payed,

the best place i think to post ads about a new game is social media as it has the best chance to get the game seen and to get people intrested.

for ads if you post a video on youtube if that video gets $1,000 will get $680 and the other $320 is split between everyone else involved.

Yes they can make money as they do hold rights to to the Broadcast and disribution and still have rights to the games even after the game is published.

for tournament merch and other factors play in to different ways to generate rev for companys.

stores only Make 20% of the sales

but it can some times be cheaper if theres a sale or you have so type of rewards it also, this also can help publisher's as they done have some of the same cost has if they have the disk version.