Release time：2023-01-05

MARKETING

This is a concept map of marketing. Marketing is any activity a business engages in to draw a target audience to its goods or services through compelling messaging. In order to demonstrate product value, build brand loyalty, and eventually boost sales, marketing seeks to provide standalone value for prospects and customers through content.

Edited at 2023-01-05 14:34:12

aries -s

MARKETING

aries -s

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Outline

MARKETING

influence or change consumers' needs

market segmentation

market research

new product development

distribution

advertising

promotion

product improvement

(...)

including

make what be bought

not sell what be made

planning the right products & marketing strategy to meet consumers' longterm needs

find wants & fill needs

marketing comcept

interested in achieving current sales target

focus on the short term

persuade consumers to by goods using hard-selling techniques

selling comcept

MARKETING

SALES

Marketing vs Sales

increase price, reduce availability, make people scarsed

raise prices, reduce promotion & service level

keep up or improbve quality &continually measure consumer satisfaction

change demand pattern through flexible pricing, promotion & other incentives

Find new target markets, change product features, develop more effective communication

measure the size of potential market & develop goods & services

connect the benefits of the product with people's needs and interests

find our why pp dislike the product, redesign it, lower prices and use more positive promotion

Countermarketing

Demarketing

Maintenance marketing

Synchromarketing

Remarketing

Developmental marketing

Stimulational marketing

Conversional marketing

MARKETING TASKS

inventory size

locations of selling points

coverage of the market

distribution channels

including

personal selling

sales promotion

publicity

advertising

including

credit terms

payment period

discount

basic list price

including

guarantee

service

size

brand name

styles

features

quality

including

PLACE

PROMOTION

PRICE

PRODUCT

4P's

MARKETING MIX

goods or services that satisfy comsumers' needs/wants

promoting

distributing

pricing

developing

process

organise, implement and control the marketing efforts

design marketing strategies

anticipate needs by developing new products

plan marketing programme

identify consumers' needs

MARKETERS