Digital Marketing

Offline Marketing

1.Define goals & audience

2.Carry out researches

3.Do content audit

4.Brainstorm ideas

5.Decide content types

6.Publish content

7.Manage and follow-up content

SEO is narrower and technical

SEO demands content

SEO demands keywords for CM to use

SEO demands backlinks whereas CM brings backlinks

Brand Visibility

Various User Groups

Business Performance

Innovation Factors

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Generate Leads

Develop Fans Base

Increase Sales

Strengthen Brand Awareness

Engage with Users