Mind Map Gallery 90-Day Content Marketing Plan
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90-Day Content Marketing Plan
90-Day Content Marketing Plan Mind Map: 1. For social media 2. For the own website 3. For influencers
Edited at 2021-07-21 12:39:33
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- Outline
The Sidepath Content Marketing
Reels
Our reels right now talk about very diverse topics, as I told, we will be making reels specifically about the hero course for 2 weeks
30 Days 30 Reels
3-sec Hook > Valeable Information > Too much info to remember (for saves) > Relatable/funny/memes (for shares) > Community strategy (for shares) > CTA in the end - Upskill Karo, Thesidepath.in visit karo | It's time to upskill India, visit thesidepath.in
Reels for outbound marketing & reaching new audience
Carousels
Carousels for making the new audience stay & increasing engagement
We need more faces on the carousels
We really haven't posted valueable carousels, time to change that!
I'll design a carousel template
Stories
As a fun startup, we can use stories and maximise its potential
Virtual story games, quizzes, polls, question stickers
Intern take-overs, Behind the scenes,
Follow all this, and see your story views skrocket & CVR get better
LIVEs
Live every week with a person with more than 1k+ Followers
Live with mentors reegularly before launching their bootcamp
One of the best ways to show-up & interact with your audience
Giveaways
Technical guruji style course-access giveaways for lucky winners who'll share the post
Once we cross 2k+ followers, we will launch hunts, spot hints across our stories & reels, decode the code & get free-access to courses! We are gamifying education, why not gamify our instagram?
Youtube--
Course Demos
Testimonials
Interviews
Podcasts
Bootcamp promotions
Minimized version of blogs
B2B Articles (more on this later)
Quora
21 days, 21 answers challenge (related to the niche of the hero course)
Main Topic
Writing interesting tweets
Memes
Participating in trends
Hopping on to big tweet threads
Interesting news (RVCJ)
Most used website after google, we need to make a mini-strategy for this, I haven't persoanlly used it so can't think of anything great right now
Spotify
Podcasts
2-3 podcasts on every upcoming bootcamp with the mentor
Subtle product placement
News for the youth - a 5-7 min summary of all the important news about startups, finance, weird things happening, things the youth should know basically after every 3 days
Medium
writing B2B articles
Why B2B Articles?
to build an elite audience of business owners, founders & CEOs
we can focus on getting funded if we want
getting new mentors onboard
we can collaborate with important people who can help us grow!
Whatsapp bots for upcoming cohorts
This is a 90-day Plan
Next Steps
Create the STP marketing plan
This should define our segment, target audience, brand voice, brand personality
Take-over Instagram for the next 30 Days
Find micro-influencers for upcoming bootcamps
Hire interns to make content - podcast, blogs
Create an objective & deadline based 30-days plan
Micro influencers
Find people with 1k-25k followers on Instagram in the same niche of hero course eg: Ethical Hacking
Contact them to work on commission basis
Use storytelling to promote
Own Website
Launch all access passes for different categories
Give them custom profile avatars
Redesign cohort covers
#AbUpskillKaregaYouth
to transform business into a movement
Blog
Personalization
how can we create a made-for-you experience?
The Answer: knowing about them. asking about their pain points, their struggles, where do they wanna go, why are they not able to go there, what can help them, and knowing our audience to the core.
We need to work closely with the mentor as well as the college society head to develop an ideal client avatar.
Use of long-tail keywords
Engaging content
Polls
Quizes
How good of a graphic designer are you?
Aptitude tests
Etc.
4:1 ratio
Solution
I suggest we take up 2 'hero' courses every 3 Weeks. Then solely focus on promoting the 'hero' course for 2 weeks by posting content around it.
Problem
Our courses fall in various different categories, how can we make content around different topics by not looking like a confused company which doesn't have a niche?