Mind Map Gallery Facebook Marketing
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Facebook Marketing
This is a mind map that contains information about Facebook marketing.
Edited at 2020-10-08 05:46:44
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How to master FACEBOOK marketing in 10 days
Some Basic info
by Andrea Vahi
Facebook has 800 million users
Not only small and medium businesses are here, but alsoMany Fortune 500 firms too.
Create the business page
build brand loyalty
drive revenues higher
10 DAYS, MORE ENGAGEMENT, MORE SALES
Day 1,Watch & Learn
Find some pages of competitors or big brands
Facebook search
some successful pages in these articles:
AllFacebook:The 100 Most Engaging Brands on Facebook
HubSpot:20 Examples of Great Facebook Pages
HubSpot:7 Awesome B2B Facebook Fan Pages
Jeff Bullas: Top 10 Small Business Facebook Designs to Inspire You
Social Media Examiner: Top 10 Small Business Facebook Pages: 2011 Winners
Learn what?
I. Frequency and time of posting
II. What to post, and Get the most interaction
III. How many people post, and Average respose to a post over a 7-day period
IV. Are there Welcome tab or custom tab?what the Welcome tab do? others?
V. Things isn't working, and idea.
Day 2,Understand Facebook best Practices
successful brands on Facebook don’t preach or sell to their fan base, they engage with them.
Customers know when a salepeson is being disingenuous or genuinely
Some good general rules
Post every day
Focus on engagement
Have a call to action
Don't Oversell or Undersell
Make it fun
Day 3,Learn the Lingo
Application or "App" for short
EdgeRank
Fan, Friend, Friend List, Group
Like
Network, News Feed, Open Graph
Page
Social Plugins, Tag, Ticker
Timeline, Wall
Some numbers
56% of consumers likely to recommend a brand to a friend after becoming a fan
78% of consumers “Like” fewer than 10 brands
51% of consumers said they are more likely to buy a product after “liking” the product on Facebook
Day 4,Add your Page
this Page should
be a warm inviting place for people to come
give potential Fans a clear picture on what your business is about
the custom Tabs
Welcome tab
could be simple
introduce your business/brand
set Default landing tab for non-fans
key to welcome potential fans
Create your own iFrame application
Get from 3rd party
Wildfire
Tabsite
ShortStack
Lujure
Pagemodo
make Profile image
180 pixels wide 540 pixels tall
some Appls to jazz up the page
NetworkedBlogs
RSS Graffiti
Causes
MarketPlace
Booshaka
Fan of the Week
More at, www.Involver.com
61% of consumers interact with companies on their social networks to receive discounts
Day 5,Create a content Calendar
decide What and When to post
A yearly roadmap of special events
A weekly calendar to structure daily work
Advantages
the community will know yr pattern
they will look forward to weekly events
help us to avoid duplication, manage marketing activities.
55% of consumers follow companies on social networks to receive general information
Day 6,Understand Edgerank &The art of Engagement
Facebook is a business,like other content-driven journalistic enterprises
The more often you (or customers) comment, click, like, and tag content, the sharper your “edges” and the more likely your content will display in their news feeds.
three Attributes key to EdgeRank of content
Affinity (popularity)
Weight (relevance)
Time Decay (timely)
gauge your page score
Great Content /= SuccessInteraction is important
Day 7,put on a Show
Facebook is all about Community
Plan some events to bringyourself, product, and fans/friends together
Maybe need an app/plugin for videoto have live events
Or post questions directly to the Wall and have the expert answer
Day 8,And the winners is... your business
Hold a contest maybe
Let them understand product more
People can express theirselves
There will be some winners
Attract more fans
Investigation is good too
Don't forget to:
Integrate and cross-promotecontest across marketing media
Give away prizes that are relevant to brand and products
Read Facebook’s contest rules carefully!
73% of companies think consumers are following them to learn about their products
Day 9,Run a Targeted Ad Campaign
Pay for click andSet daily limits
Depends on audiences' interest/demographics ect.
second type,Sponsored Stories
re-post items that mention your page/place/app.
typically be less expensive to run than selecting the Facebook Ads for Pages radio button
features
can target ad tofans, non-fans, friends of fans...
the ads won't cost very much
Day 10,Gain some insights
Insights, Facebook’s analytic package
Some other free tools to monitor brand online
Kurrently
Social mention
Topsy
HowSociable
Tinker
71% of companies think consumers are following them on social networks to receive general information