by Activision

$5,9 billion = £3,9 billion

Nasdaq

overpriced

games console market

market increase

50 % until 2019

fight against failing sales / profits

popularity Candy Crush=> a third of the revenues

new mobile game

same success

long list of games (180)

new game (Candy Crush Saga)

new franchises = not much money

start-ups creation

new places

new generation companies

Activision = replicate success mobile game

Paypal creator

Tesla : electric car

Space X

Solar City

multi-billion companies

new ventures

$11,7billion deal = £7,8 billion

foundation in Sweden

activities in London

Sports game

FIFA / Maden NFL

Zynga poker

2012 highest level

80% of Farville game = Facebook