Mind Map Gallery profit tree example
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profit tree example
A mind map about profit tree example.
Edited at 2020-09-08 01:18:23
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- Outline
"Profit Tree" Can Company K increase the profit of Product A?
Product A has entered In market m, More profits now Can you withdraw?
Can you increase the sales volume?
Market m size is Can it be expanded?
Will the size of Market M grow?
Demand forecast for products that make up Market M (3-5 years ahead)
Will m's segment share in M increase?
Factor analysis that determines the size of segment m in market M
Factor trends/outlook
Can the market for product A be expanded beyond m?
Potential for geographical expansion
Possibility of expanding final user segment
Comparison of expansion costs and benefits
Product A in market m Can the market share be expanded?
Is it possible to improve the match of product A to market m (response to user needs)?
Basic user needs
Competitor analysis
Can the power of the sales network be improved?
Trends in coverage by sales channel/region
Comparison of service capability and delivery time
Is it possible to improve the user's perception of product A (through advertising, etc.)?
Recognition survey
Purchasing decision mechanism analysis
Can the price policy increase the market share?
Price elasticity
Analysis of the effects of payment terms and adjustment terms on purchasing
The shipping price of product A Can you raise it?
Can you raise the market price?
Can you simply raise the list price?
Possibility of price increase by model/region/sales channel
Price elasticity
Achievements of competing manufacturers (possibility of follow-up price increase)
Is it possible to change the model and raise the price more than the cost increase?
Basic user needs by market segment
Price elasticity
Cost/benefit analysis
Can the distribution margin be reduced?
Will the margin be lowered if the dealers are integrated?
Basic economic analysis of distribution
Economic analysis of scale
Correlation between number of sales bases, market share, and coverage
Is it possible to secure the volume with only low margin channels?
Flow rate elasticity of each distribution channel
Sales motivation analysis
Will the distribution margin drop if we move to direct sales?
Analysis of long-term strategic impact
Short-term cost/benefit analysis
Possibility of securing sales skills
The cost of product A Can you lower it?
Why Product A Is the cost high?
Why is the manufacturing cost Is it expensive?
Design specifications Already expensive?
Are users oriented towards luxury goods?
Redesign by VA/VE etc.
Marketing strategy
High fixed costs
Reduction of indirect personnel, bills payable, improvement of fixed costs
High labor costs?
Got expensive purchases?
Purchasing method improvement
Review of process control promotion method
Slow speed
Education/Training/Incentives
Do you have a lot of redo?
Strengthen quality control
Do you have many downtime opportunities?
Enhanced maintenance
Human resources reexamination