Mind Map Gallery BMW SWOT Analysis
A mind map about bmw swot analysis.
Edited at 2020-09-08 01:11:00BMW SWOT Analysis
https://bstrategyhub.com/bmw-swot-analysis/
Background
Basic Info
CEO
Oliver Zipse
Year founded
March 7, 1916
Headquarter
Munich, Bavaria, Germany
Number of Employees (2018)
133,778
Products & Services
Automotive | Motorcycles | Financial Services | Design Works
Competitors
Toyota | General Motors | Volkswagen | Chevrolet | Daimler | Hyundai | Renault Nissan | Ford | Fiat Chrysler Automobiles | Zorya | Koenigsegg | Daimler AG | Honda | Tata Motors
Fun Fact
Did you know that BMW used to make airplanes, and it only got into auto manufacture after the Treaty of Versailles banned all German companies from producing warplanes following World War I?
Strengths – Internal Strategic Factors
High-Quality Products
Experience in Green Technology
Global Operations
Highly Valuable Brand
Excellent Reputation
High R&D Investments
Effective Strategies
Balanced Geographical Revenues
Weaknesses – Internal Strategic Factors
Negative Publicity
Controversial Recalls
Several Lawsuits
Small Portfolio
Opportunities – External Strategic Factors
Provide Flexible Options
Focus on Emerging Markets
Expand into Self-Driving Sector
Offer Eco-friendly Mobility
Threats – External Strategic Factors
Looming Global Recession
Rising Manufacturing Costs
Stringent Regulations
Possibility of Tariffs
Effects of the Pandemic
Stiff Competition
Changes in Demographic