Mind Map Gallery McDonald SWOT Analysis
A mind map about mcdonald swot analysis.
McDonald’s SWOT Analysis
https://bstrategyhub.com/mcdonalds-swot-analysis/
Background
Basic Info
CEO
Chris Kempczinski
Year founded
1940
Headquarter
Chicago, Illinois
Number of Employees (2018)
210,000
Products & Services
Fast food and Beverages
Competitors
Burger King | Chipotle | Wendy’s | Shake Shack | KFC | Chick-Fil-A | Subway
Fun Fact
McDonald’s is the largest supplier of toys in the world, remember the toys that you get with every happy meal!
Strengths – Internal Strategic Factors
Tenth Most Valuable Brands
Tasty Food
McDonald’s – A Real Estate Company
Technology Initiatives
Technology Acquisitions
Highest Brand Value in Fast Food Brands
Improved Quality Control and Health Protocols
Leading quick-service restaurant
Weaknesses – Internal Strategic Factors
The Franchise business model
Supply chain interruptions
Lack of Employee Satisfaction
McDonald’s Breakfast Menu Has Lost Its Charm
CEO got fired
Opportunities – External Strategic Factors
Value Meals
Innovative Products
Global Expansion
Rebuilding the Brand Image
Mobile order and McDelivery
Threats – External Strategic Factors
Risky Investments on Technology Initiatives
Fierce Competition from Competitors like Chick-Fil-A
Cultural Threat While operating in Various Countries
New Age Fast Food Trends
Constant Environmental Concerns