Business Process

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4 Ps
Product
Function
Style
Brand
Accessories
Access-To Services
Support
Quality
Assurance
Consistency
Service
Packaging
Price
Strategy
RRP
Price-drop
Offers
Seasonally
Demographically
Time-sensitive
Price discrimination
Value Capture
Flexibility ratio
Demand/Supply
Place
Distribution Channels
Office Space
Online Store
Telecom VIOP
Orders
Internet
Promotion
Ads
Online/Offline Strategy
Personal Branding
Self-Publishing
Direct Mail
Marketing
Sales
Trade Shows/Events
Public relations and publicity
Sales/Marketing Budget
STEP 2: SWOT ANALYSIS
STRENGTHS
BESPOKE SERVICES
CUSTOMER FOCUSED
WEAKNESSES
OBSCURITY
NEW-TO-MARKET
OPPORTUNITIES
MARKET LEADERSHIP
SOLUTION PROVIDERS
THREATS
FIRST-TO-MARKET COMPETITORS
DISECONOMIES OF SCALE
STEP 1: BUSINESS MISSION & OBJECTIVES
Mission Statement:
“To be the leading Integrated Brand Communication Consultants & Start-Up Solution Providers Worldwide”
Value Statement:
“To be positioned as the first choice and as the one-stop solution for Start-Up Business”
Vision Statement: “To achieve ‘top of mind phenomenon” and add value in every interaction.
PLANNING PHASE
IMPLEMENTATION PHASE
CONTROL PHASE
e-BGLOBAL MARKETING PLAN GRAPHICAL DISPLAY
AUGUST 7 2015
BY: ALEXON FERGUS
STEP 3: IDENTIFY OPPORTUNITIES
SEGMENTATION
SMEs
BRICK & MORTAR
INTERNET BUSINESSES
TARGETING
START-UPs
MBAs
ENTREPRENEURS
SOLOPRENEURS
POSITIONING
MARKET LEADER
FIRST CHOICE
TOP-OF-MIND
STEP 5: PERFORMANCE EVALUATION
MARKETING METRICS
CUSTOMER ACQUISITION COSTS
LIFETIME VALUE PER CUSTOMER
ONLINE TRAFFIC DATA
GOOGLE ANALYTICS
GETRESPONSE ANALYTICS
SALES FUNNEL STATS
SURVEY: "FIRST TIME EXPERIENCING e-BG?"
SURVEY: "HOW DID YOU HEAR ABOUT US?"
STEP 4: IMPLEMENT MARKETING MIX
MARKETING STRATEGY
MARKETING VISION
MARKETING ANALYSIS & EVALUATION
BEST-CUSTOMER AVATAR (ULTIMATE TARGET MARKET) APPROACHED WITH LASER FOCUSED MARKETING
Considered as the 7 Ps by modern marketers including: All 4Ps plus People, Profit & Publishing (A more modern strategic approach which we will implement also)
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