Marketing Plan

Marketing Plan
Identity
Situation Analysis
Porter Five Forces Analysis
SWOT Analysis
Product Analysis
Marketing Mix
Market Research
Primary Research
Interview
Questionnaires
Secondary Research
Objectives
Goals
Short-term
Long-term
Strategy
Unique Selling Proposition
Product Differentiation
Cost Leadership
Market Segmentation
Action Plan
Action Steps
Short term
Medium term
Long term
Budget Allocation
Product
Promotion
Price
Distribution
Forecast
Quantify
Costs
Sales
Profits
Market Share
Control
Measurement Tool
Corrective action
Refine Plans
5