THE 3-MINUTE RULE - Say Less to Get More From Any Pitch or Presentation

THE 3-MINUTE RULE
Say Less to Get More From Any Pitch or Presentation
1. WHY JUST 3 MINUTES?
2. HOW TO PUT TOGETHER A GREAT 3-MINUTE PRESENTATION
3. ADD IN THE CLINCHERS
You're far better off giving a 3-minute presentation and then getting people to start asking questions than you ever will be making people sit through a dry 20-minute reading of your handouts. Present-and-engage, not present-and-bore-them-to-tears.
Developing a 3-minute version of your presentation is a two step process:
Step #1 SIMPLIFY AND IDENTIFY YOUR MOST IMPORTANT ELEMENTS
Step #2 DELIVER YOUR PITCH USING THE 3-STAGE FORMAT
1. ADD AN ENGAGING HOOK
2. FIGURE OUT WHAT YOUR EDGE IS
3. USE YOUR NEGATIVES IN ADVANCE
4. KNOW HOW TO OPEN AND CLOSE
1. WRITE BULLETS
2. WHAC YOUR INFORMATION
3. DEVELOP STATEMENTS OF VALUE
4. DO THE "I DON'T GET IT" DRILL
INFORM
ENGAGE
CONFIRM
Once you have your 3-minute pitch, take some time to add in the finishing touches:
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