Multi-Store Model of Memory Atkinson and Shiffrin, 1968

Multi-Store Model of Memory
Atkinson & Shiffrin, 1968
Information
Sensory Memory
Duration limited
Large capacity
From 5 senses
5 stores
Encoding is modality specific
Must attend to information for it
to pass into STM
STM
30 sec duration
5-9 capacity
Acoustic encoding
Information maintain through rehearsal
Then transfers to LTM
LTM
Infinite duration
Infinite capacity
Mainly semantic encoding
Theories
Many show development
WMM, episodic & semantic
Issues
Application to society
Rote Learning
Scientific
Components can be studied individually
BUT reductionist
Problems
Reductionist
'Rehearsal' is too simple for STM>LTM
Application
Chunking increases information
available in STM
Study Skills
Rote Learning
Research
Glanzer & Cunitz
Primary & Recency effect
Clive Wearing
Unable to remember new information
problem with STM
Recognises wife/Can play piano
indicating LTM
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