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MM Commercial Get in the Bowl

M&M-Commercial-Get-in-the-Bowl
Visual techniques?
What is in the shot?
People, Objects,
M&M cartoon
characters
What is centered?
M&M cartoon characters
How do figures move
within the frame?
The husband opens the cupboard door. Then, objects
started flying towards him. In the end, he realised
the M&M cartoon characters were the ones throwing
them.
What effect does the
demand have on viewers?
Demand involves the
viewers and appeals to
them.
Effectiveness
Does the advertisement make you want to buy the product? Why?
Yes. The M&M cartoon characters throw all the
objects which are inside the cupboard. This is to
proof that the objects are not worth eating but they
are.
Content
What other details are important in
the scene? What are their function
and effect?
The bowl which the
husband carries. The title
of the advertisement is
'Get In The Bowl' so there
should be bowl in the
advertisement.
What is the message of
the advertisement?
'Bring them all home'
Is it telling you a story?
Yes
Technical aspects?
Is the shot wide or long? A close up?
It is a wide shot but when it comes to
the M&M cartoon characters, it is a
close up.
How is the frame lit?
Natural light
What camera angles are
used here?
Camera is level throughout, creating impression of equality.
Is the camera acting as the eyes of the audience?
Yes. It acts as the eyes of the audience, maintaining "eyecontact" with the subject and therefore creating engagement.
5
vip Fiona_
M&M's is back in the Super Bowl with a commercial featuring bickering candies that may remind some viewers of their own kids.
Tags: mind map business
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