Brainstorming - KwK (Verbindung zw Bestandskunde und Neukunde)

Brainstorming
KwK (Verbindung zw Bestandskunde und Neukunde)
action items
Identify top 5 potential partners (incl
membership numbers)
Greenpeace Energy
120.000 members
http://de.wikipedia.org/wiki/Greenpeace_Energy
Drive-Now (BMW)
17.000 members
http://www.automobilwoche.de/article/20120225/REPOSITORY/120229909/1293/drivenow-zahlt-10000-mitglieder-in-munchen
ADAC
18 Million members
http://en.wikipedia.org/wiki/ADAC
BVB
60.000 members
http://www.ich-bin-schwarz-gelb.de/
ebay ?? (amongst top 25 most reputable
companies in the world)
20 million (in Germany)
http://www.ebay.de/
IKEA !!!!!!! (amongst top 25 most reputable
companies in the world)
Family Card & Business Card owners
http://www.ikea.com/ms/de_DE/aktivitet/IKEA_FAMILY.html
Vodafone ?? (amongst top 25 most
reputable companies in the world)
http://www.vodafone.de/
o2 ??
http://www.o2empfehlen.de/widget/welcome/?exclusivId=epo2p_freunde-werben
Existing program for referrals
Prämien teilen Wikidot
http://praemien-teilen.wikidot.com/
Freebie
http://www.freebiestuff.de/
DealDoktor
http://www.dealdoktor.de/kunden-werben-kunden-programm-uebersicht/1und1-kunden-werben-kunden-praemie-teilen-und-geld-verdienen-mit-freundschaftswerbung/
http://www.dealdoktor.de/kunden-werben-kunden-programm-uebersicht/
Freundschaftswerbung Blog
http://kunden-werben-kunden.blogspot.de/
http://www.praemien-programme.de/tipps/freundschaftswerbung.praemie-teilen.php
BonusDealer
http://www.globalview.de/
http://www.bonusdealer.de/
Premy
http://www.premy.de/
Map out organizations and potential contact
partners
Develop business proposal per potential
customer
Identify current members willing to engage in
beta testing
Identify partnership agreement
Identify confidentiality agreements
Beteiligungsvertrag
Strategische Vereinbarungen zu Aufgaben-
und Verantwortungsbereichen
Map out process for connecting / monetizing
Identify potential funding organizations
Project A Ventures
http://www.project-a.com/
Team Europe Ventures
http://www.teameurope.net/en/
http://www.pointninecap.com/about-us
helpful links
http://www.gruenderszene.de/finanzen/grundungsfinanzierung-fordermittel-und-stipendien-konnen-helfen
http://www.gruenderszene.de/finanzen/fordermittel-und-forderprogramme-zur-finanzierung-von-startups
http://www.gruenderszene.de/finanzen/offentliche-forderprogramme-fur-startups
Venture capital firms
http://www.gruenderszene.de/finanzen/venture-capital-szene-deutschland
http://www.thebusinessplace.com/venture-capital-in-Germany-Land%20Berlin
Business Angels
http://www.angelinvestmentnetz.de/start
Investitionsbank Berlin
http://www.ibb.de/desktopdefault.aspx/tabid-5/
Develop a strategic roadmap (where do we
start/ what is the core of the site, how do we
envision the future with additional features)
website
Neue Idee
Neue Idee
browsing the website
see drafts
Teambuilding
Lawyer
Man power
goldenbox
http://www.golden-box.de/
co-develop project frame
activities/responsibilities/
timeline/deliverables
financials
part of business plan
investment
to be developed as a process with GB
advertisement partner
be careful
who is advertising?
visually annoying?
collect and sell media data
technik team
need input from GB how to find?
how does Golden Box get involved?
partner?
confidentiality
PM
Black first : Henny
Red first: parham
Purple: next teps both
helpful links and articles
http://mashable.com/2012/06/04/startups-social-commerce/
http://www.reputationinstitute.com/news
http://praemien-teilen.wikidot.com/
http://www.e-commerce-magazin.de/
http://www.hamburg-media.net/
http://startupdigest.com/berlin/
http://www.gruenderinnenzentrale.de/en/startpage/
http://www.gruendungszuschuss.de/
http://www.youisnow.de/
http://startupdigest.com/
websites to learn from
www.sparfreunde.com
www.soundcloud.com
www.dealstogether.com
http://www.bonusdealer.de/
http://www.globalview.de/
Ideas
Convince companies who do not offer
member referral rewards to start it with our
help
Deal Storming department
similar reward system to Mc
Donald's Monopoly
Objective: constantly innovate new and fun
ways to keep members engaged w the site
Define different categories of benefit types and
corresponding organizations to participate
Connection with the Facebook Präsenz of
the companies
Deal: link from their FB site to member
referral site
Profit for company: access to all users who
are not member with them yet
Contract: member referral site posts deal of
company
Idea for bookings.com
discount (percentages) for user who
finds new subscriber, who books a trip
discount (percentages) for new
subscriber, who books a trip with
bookings
How to make money?
Take percentage of each new member
who signs up (2-3%)
potential names
Mersi
Coupster
(couper (sharing), coup = deal, couple)
weDeal
HUOJI
( = Geschäftspartner (Chinese))
Chuxu
( = save money (Chinese))
DealTeam
2Deal, TwoDeal
Profster
as in profit
Contigo
with you
JiaoYou
Chinese for finding friends
BonusBuddies ;-)
BoBuds
short for bonus buddies
Industries
to start with
Transport
BVG
Media/Entertainment
Theatre
Stage Holding
Automobile
Drive_Now
Car2Go
Cambio
ADAC
https://www.adac.de/mitgliedschaft/freunde-werben/default.aspx?ComponentId=102847&SourcePageId=102858
Flinkster
DB car sharing
MAN
http://www.man.eu/MAN/en/
Gyms
Banking
Energy
Insurance
Communications
Sports
Soccer Clubs
Hertha
http://www.fanmiles.com/WebObjects/FanMiles.woa/cms/1062485/Startseite.html
shopping
Tschibo
http://www.tchibo.de/PrivatCard-Nutzen-Sie-die-exklusiven-Vorteile-bei-Tchibo-c400004472.html?cs=1
long term
airlines
Neue Idee
Neue Idee
Lufthansa
hotels
http://www.9flats.com/de/
Reiseportale
bookings.com
shopping
Tschibo
http://www.tchibo.de/PrivatCard-Nutzen-Sie-die-exklusiven-Vorteile-bei-Tchibo-c400004472.html?cs=1
property management
Grundeigentümerverband
http://www.grundeigentuemerverband.de/site_26.html?PHPSESSID=cbe85b7b9b716c1a86b351e8161e6527
ebay
20 million members
http://en.wikipedia.org/wiki/EBay
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