FBA Fast Track

FBA Fast Track
5. Beyond Amazon
4. Q&A
shipping from International to Amazon
Many suppliers will do this
You can use Amazon FBA
shipping if supplier will accept
Shortcut to rankings (in Google)
You can spam Amazon pages
not as effective as it once was
need better spam links :)
BETTER is a buffer network
linking to Amazon pages
Shortcut to rankings (in Amazon)
sales + visitors
keyword driven visitors
interaction (shares and questions)
selling your own product
absolutely
is it rare? unique? one of a kind?
WANT compeittion to compare against
if a similar product isn’t in the top 100
or top 1000 then sales may be very
low
mechanics are the same
Can Canadians sell in the US?
Yes
So can people from Iceland
Canada also has it’s own seller
central on Amazon.ca
jewelry & high end products
yes you can sell them...
there are often rules in place to
verify quality
testing & tracking
you are limited to round robin testing
you can make a website and play with title,
image, description to see which converts
better
better analytics
may not carry over to Amazon layout
how are people getting 100s of
reviews in a few weeks?
bitch slap
seller central dashboard follow up
3. Variations
International seller
bank account suppporting ACH system
go to your bank and ask if they can
get you a US consumer bank
account
set up a US based business entity
Nevada corporation
IRS EIN number
US mailing address
registered agent
mail service
payoneer
bank account with First Bank
Debit Mastercard
Application process
tell them you are opening up an Amazon
seller account (show screen shot of
dashboard)
tell them you don’t have your product from
supplier yet and show screen shot / url of similar
product you are selling
selling in another country like UK, IN, etc.
process is the same BUT there
are local country variations
Amazon FBA Europe
bitch slap
deals with heavy competition for
a product niche
deals with the need for reviews
cashflow intensive
STEPS
lower your price WELL below competition
pay people to buy product & give
honest review
follow up with customers within
seller central in 714 days for
review
as sales come in and ranking improves
SLOWLY adjust prices back to competitive
levels
organic (SEO) traffic
Google animals are changing
beasts but it is still a zoo
authority
link authority
link quantity
domain age (!!)
domain trust (!!)
social signals
freshness
content on page
titles (!!)
descriptions (!!)
broad, interrelated set of words
and context (!!)
Why They Rank
analyze competition
you already have on page nailed
link authority (number + quality)
anchor text spread
be a little better...
more links
better quality links
buy high PR backlinks
build squidoo, hubpages, etc.
pages and link to Amazon product
pages
a few more social signals
paid traffic
know the rules
PPC to Amazon affiliate page is
against TOS
direct to product page is fine
presell page
advertorial BEST if your niche/product fits
yes, Google will be targeting them
right now, FB is allowing
follow all laws (FTC, etc) basically,
disclaim in the header and footer in readable
font text
Crazy CTRs typically even
when you disclaim everything
product comparison still good (3 products)
Remarketing
already have product
are there similar products on Amazon?
salesrank?
category best seller rank?
don’t want to use FBA
look at the calculator again
NEW seeing nonFBA products
disadvantaged in Amazon
rankings
you will have to spend more on
promotion to keep sales up
SOURCING
China import/export fair (seriously)
trade shows
GiftShopMag & similar
AliExpress
2. The Model
What To Sell
Sell what's already popular
innovation is overrated
you are a MARKETER
avoid products dominated by known brands
you want to own the buy box
private label the product
let everyone else compete on
price for Canon Cameras
ideal characteristics
can be private labeled
can be sourced in small quantities (cashflow)
LOW retail price ($5 $50)
consumable
HIGH margins (100% or more)
lightweight
durable / not prone to breaking
during shipment
easy to package
in a niche you can imagine
selling 320 other products
HAS competition
you can learn the niche/product
from the competition
gives you a reference point to
position your USP
lets Amazon do affinity marketing
for you (if you like X you'll love
Y...)
bad categories
books
kindle ebooks
software
MP3s
apps
Where To Sell It
Amazon.com
your own brand
exclusive buy box
How To Sell It
Professional Amazon Seller
Central Account
FBA = Fulfilled By Amazon
Amazon handles all inventory
management and fulfillment
FBA estimator
Additional Fees
labeling fee ($0.20/item)
Package prep fees
Barcode (10 for $19.90)
Preparing FBA Shipment
for shipment to Amazon Warehouse
basic product listing
Amazon gives you 2 PDFs
packing slip for inside box
shipping label (Amazon paid
shipping optional)
How To Promote It
On Page Amazon SEO
Product Title
ideally want the main keyword in front
use the whole space to leverage
other keywords
Product Title = Headline
How?
Amazon keyword searches
note the top 35 terms
FOR EACH TERM look at the product list
extract keywords from titles
drill into product and make bullet list of key
points, keywords, selling features that are
important to that product
Craft your title from keywords you discovered
Images
Options
1. Stock product image from
your supplier (WEAKEST)
2. Photoshop product image
(e.g. pill bottle) with branding
(GOOD)
3. Professional product shots
using whitebox (BEST)
4. Images showing use of the product (BEST)
multiple images
Avoid too small
Avoid too large
Pricing
always have a retail price and a sales price
Description
1, Benefits Bullet Section
2. Product Description = SALESLETTER
headline/subheads
bullets of benefits
address concerns
social proof (as seen on...) / paint a story
3. Extract key points from the
research you did for product
titles
Amazon shares
they are ALWAYS moving this around
Amazon Product Questions
Basic Promotion Plan
Get 35 reviews
friends/family
buy the product for someone
ask for an HONEST review
ideally want 1/2 the folks to buy it on
Amazon so they are a confirmed
customer
can use a promotion coupon
Amazon search traffic
612 Amazon shares
YouTube how to video
can be about the product
can be about the niche (e.g.
cooking for a spatula product)
link to Amazon product page in
the description
use the main keyword + supplementary
keywords if you can (main is most
important)
press release
ideally with promotion coupon
announce brand
announce product pricing
social posts / web 2.0
(Facebook, twitter, squidoo,
tumblr, etc.)
BEST if you post and you get
friends/family to post
Can buy on fiverr.com,
microworkers.com, taskrabbit.com,
etc.
not junk
create a FB page for the niche, create some
posts, buy promoted posts to post with Amazon
link
link spam
OPTIONAL but basically you
can link spam Amazon listings
spun article distribution or link
wheel/pyramid on fiverr
anchor text
1020% main keyword
50% amzn.to link
1020% secondary keywords
1020% click here type anchors
follow up reviews
714 days after purchase
email customer using Amazon
system within seller center
ask for an honest review
cannot drive them off amaon.vom
can offer them an spiff if they contact you
(include website on your packaging /
label)
How To Find Suppliers
Google
PRODUCT wholesale
PRODUCT private label
PRODUT supplier
expect to go down 25 pages in
Google listings
other sources
gift / niche magazines
wholesale lists (beware)
QUESTIONS (phone is best)
lead time to get the product
private labeling process
price tiers
might need to sign up
minimum order quantity
inhouse labeling or a template
setup needed?
business / reseller license
phone interview
payment method (CC not PO at this point)
packaging specs (KEY)
weight
sizes
will they accept 3rd party shipping?
Amazon FBA shipping rates are
AMAZINGLY low
some suppliers will do free shipping
on certain levels of orders (e.g.
$200+)
consider having the FIRST shipment come
to you and then YOU ship to Amazon
FBA
might be more expensive
lets you verify quality and packaging
hides Amazon from the supplier
1. Introduction What You’re Getting
webinar recording
slides + guide + references (PDF)
PRIVATE Facebook Group
Beyond Amazon
WEEKLY bonuses (calls/webinars/guides)
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