Top Referral and Affiliate Programs and Their Pros and Cons
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Top Referral & Affiliate Programs and Their Pros & Cons
Referrals can and should be a major part of a company's growth strategy
Referred users tend to retainbetter than other users
Possible reasons could be:The new user is invited by the existing user in order to collaborate with him.The new user trusts the recommendation of someone he knows more than for instance a random tool he finds through Google...
Program should be as simple and straight forward as possible
Sharing should be simple, quick and painless OR very smart (see e.g. Airbnb Referrals 2.0)
Program should have high visibility. Awareness iskey. It needs to be promoted properly WITHINthe product as well as outside
In app (e.g. in Accountmenu dropdown)
Programs That Target FreeUsers
For every person you get to join Trello, we'll give you a free month of Trello Gold, up to 12 months.
Simple, straight forward, instant value
Gives them a taste of the Pro plan thatmight eventually get them to sign up forgood
For every friend who joins and installs Dropbox on their computer, we'll give you both 500 MB of bonus space (up to a limit of 16 GB)!
Similar to MM bonus map program
Extra space can be retained, it's key to usage and enjoyment of the product
storage space, something that was key to usage and enjoyment of their product
35% of daily signups are via the referralprogram
Invite 3 friends and get 3months for free if they sign up
What happens when the paidsubscription runs out is a bitconfusing...
Sets the bar pretty high
Program not visible other than inthe user settings
Invite your friends, get 25$ when they takea trip and 75$ when they rent out theirplace
Targets both hosts and travellers
High visibility, mobile optimized,uses new channels such asWhatsapp
Referrals drive 900% yearonyear growthfor 1st time bookings
In South Korea, 30% of their first timebookings come from referrals.
It took a 5 person team (with lots of borrowedhelp!) 3 full months and 30,000 lines of code todo Airbnb’s Referrals 2.0 system.
Get up to 10 extra free mind maps forinviting your friends, every sign up gets youone map!
Simple and straightforward
Free maps are retained forever
If free user turns into paid user at some point, hecan use his referrals to get cash instead of thefree maps
Programs That Target Free &Paid Users
Earn Evernote points by referring friends,your friends get 1 month premium when theysign up
Points can be redeemed for various rewards,among them free premium months, but alsoindividual features
More complicated than e.g. Trello
Share Slack with another team and they'll get a 100$ credit when they sign up. If they upgrade to a paid plan you get 100$ credit as well.
Incentivizes the new team to stickwith the paid plan from the start
If features such as integrations can't be retained in free plan after credit is gone, free users might not be inclined to go for this offer
A ‘3month free’ reward forboth the sender and recipient
Targets already paying users aswell as trial users
referral program placed in themain dashboard experience
Relatively simple and straight forward
When a new user is referred, both the referrerand the new user get 20$ credit, which basicallyequals one free ride for both
Simple, clear message
Easy to share
Programs That Target"Professional Affiliates"
Have cash incentives
People first have to join an affiliate network
Earn 1525% commission forsales of paid Skype products
Program closed in 2015
Earn 15% per sale on certain Mindjet products
Not sure if program still active
Rider Referrals: Drivers earn cash when invitingnew riders. They get paid every time someonetakes their first ride
Referral earnings are included on the driver's weekly payment statement
Get 20% commission(recurring) for paid users yourefer
Popular Tools That - Surprisingly - Don't Have Affiliate Programs