Marketing plan

Marketing plan
Plan of approach
Official approval from HHS
Official approval Eduniversal
internal analyses
History company
General description
Mission and vision
Objectives smur
Business culture
Scope
Abell
Value strategy
Treacy and Wiersema
Core activities
Description LFC and social media
Financial
Competitive advantages
organisation structure
Strenghts and weaknesses
Innovation
production
financing
management and organisation
personnel
Marketing
External analyses
environment
Customers
objectives
Ferell
Segmentation
demographic
character
user profile
Perception
Primary research
Quantitative
Qualitative
Industry analyses
Macro-factors
Demographic
Economic
Social-cultural
technical
environmental
politics
market factors/size
Market growth
Company structure factors
Competitive forces
Porter
attractiveness of the market
Competitors
Identification of core competitors
objectives and strategy of competitors
analyses strength and weaknesses
Distribution analyses
Macro
analyses suppliers
Threats and opportunities
SWOT matrix
Business and marketing decisions
Marketing objectives and marketing strategies
segmentation
identification
Profile
Targeting
attractiveness per segment
Positioning
Implementation
Organisation and execution
Marketing mix objectives and strategies
Price
Product
Promotion
Place
Personnel
Conclusions and recommendations
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