Innovation Launchpad Notes

Innovation Launchpad Notes
Four Phases
Investigation
How to catch commercial insights
Ideation
Hatch as many brilliant insights as we can
Iteration
Prototype, pilot and test ideas
Commercialisation
Turn ideas into commercial projects
Generating a profitable return
Twelve Archetypes
Course will use tools and processes from each of these types
Investigation
Analyst
e.g. Bezos
Futurist
e.g. Tofler
Behaviouralist
e.g. Mead
Ideation
Designer
e.g. Prada
Creative
Engineer
e.g. Dyson
Commercialisation
Project Manager
e.g. Tim Ferris
Entrepreneur
e.g. Musk
Marketer
e.g. Godin
Iteration
Scientist
e.g. Venter
UX Designer
Chef
e.g. Blumenthal
Motivation
Values
50 different types of values
Contract
Make a contract with yourself
Timeframe
Accountability
Gamification
Clear goals / quest
Progress feedback
e.g. Scoreboard
Rules
e.g. time, roles, methods
Concept
Brief
Objectives
What, When, How...
Needs
Criteria / needs of the client
Desires
Different to needs
From service, but also broader
Subtopic 4
Concept
Themes and Ideas
Designs
Customer / Audience oriented
Form
Questions
What
When
How
Why
Context / Driver
Big Picture
Purpose
May or may not be disclosed
Criteria for assessing on-track / on-purpose
Function
Questions
What is the big picture all about?
Practice
Write a brief, concept, context for your idea or innovation
Obituary
Pick a date
Personalise
Make the product / service / innovation a NAME
Benefits
List all the things they did to make people's lives better
Quirks
What were the quirky, funny, unusual aspects
Unique
"only person that did....xxx..."
Innovative Culture
Rituals
Create them deliberately
Ask - "What's a great innovation we've seen in the wider world, and what were it's attributes we appreciated?"
Leaders
Leaders worth following
Projects
Projects worth doing
Cultural conditions
Want to
Motivation
How to
Ability
Chance to
Opportunity
Practice: Deliberately create a culture enabling of innovation
Perception
Profession affects perception and perspective
customer-centric view can be useful, but not always ground-breaking
Involving outsiders often generates perception-change
If you can do it yourself, you don't need to spend as much on consultants!
Alternative perspective
e.g. if improving a bakery, involve a neurosurgeon
e.g. Best farming ideas may not come from farmers
e.g. photgrapher give advice on retail stores
deliberately interrupt the way you normally think
Practice
Write down some other profession-based perception points
Needs, Desires and Aversions
Needs
Framework
Max-Neef
Maslow
Lists
e.g. workspace, friends, food, customers
Desires
Lists
e.g. love, success, smart, carefree
Aversions
Lists
e.g. frustration, neglect, embarassment, effort, time wasting
Capabilities
Lists
e.g. problem solving, financial management, budgeting
Practice
Write lists of these for your customers / clients, so you know what you are designing for
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