US Retail Industry SWOT Analysis

US Retail Industry SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Large size
financially strong
largest private employer – employs a  large workforce
HR management not very well by some major retailers: Walmart and Amazon fair poorly
High work pressure on staff
Increased competition has resulted in constant changes in pricing
Higher competition means more pressure related to pricing and weaker margins
Use of  a digital strategy to transform  customer experience
Use of artificial intelligence and cognitive intelligence for better customer service
Better economic  conditions mean higher consumer spending
Growing competitive pressure from internal and external players.
Changing demographic patterns causing change in consumer buying patterns
Economic uncertainty and regulatory pressures
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