Market Analysis

Protect Business from New Competition
Market Analysis
Demographics
and Segmentation
Volume & Value
Potential Customer
Market Value
Build Estimates
Target Market
High End
Low End
Middle End
Types of Customers
Drivers of Demand
Market Need
Potential Investor
Intimate Knowledge of Market
Why they buy
Competitive Edge
Competitors
Market Positioning
Positioning
Strengths
Weaknesses
Barriers to Entry
Investment
Technology
Brand
Regulation
Access to Resources
Access to Distribution Channels
Location
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