VolkswagenSWOT Analysis

SWOTVolkswagen SWOT Analysis (2020) InfoCEOHerbert DiessYear foundedMay 28th, 1937HeadquarterWolfsburg, GermanyNumber of Employees671,200Strengths – Internal Strategic FactorsWeaknesses – Internal Strategic FactorsOpportunities – External Strategic FactorsThreats – External Strategic FactorsProducts & ServicesPassenger Vehicles | Commercial Vehicles | Motorcycles | Engines| Propulsion Components | Turbomachinery | Banking | Financing | Fleet Management | Insurance | LeasingCompetitorsFun FactDid you know that over 21.5 million original Volkswagen Beetles were sold since 1945, making one of the best-selling cars of the 20th century?Toyota | General Motors | Chevrolet | Daimler | Hyundai | Renault Nissan | Ford | Fiat Chrysler Automobiles | Zorya | Koenigsegg | TeslaExcellent Brand RecognitionStrong financial Performance#8 in sales revenue#37 in profitability#70 in terms of assets#133 in term of market valueWorld’s Best EmployerImpressive PortfolioDiversified BrandsVehicle SalesBrand ValueStrong Global Production NetworkStrategic Restructuring and rebound strategyThe first phase (2016 – 2020): Develop new competencies – electric vehicles and e-mobilityThe second phase (2020 – 2025): Become world’s leading, profitable volume manufacturerThe third phase (2025 onwards): the rapid expansion of electric vehiclesHuge Investments in R&DEffective Management of OperationsGreat PartnershipsClosely-knit TeamsEmission Scandal – Tainted ReputationLack of DiversificationWeak Marketing Strategies outside EuropeDiversify PortfolioFocus on Eco-friendly CarsExpand in Emerging MarketsTap into Autonomous MarketOngoing LawsuitsIncreasing CompetitionStringent Environment RegulationsTrade NegotiationsGlobal RecessionControversial Advertisement