COSTCO SWOT Analysis 2021

COSTCO SWOT Analysis (2020) InfoCEOW. Craig JelinekYear foundedJuly 12, 1976 (as Price Club), September 15, 1983 (as Costco)HeadquarterIssaquah, Washington, United StatesNumber of Employees (2018)254,000Strengths – Internal Strategic FactorsWeaknesses – Internal Strategic FactorsOpportunities – External Strategic FactorsThreats – External Strategic FactorsProducts & ServicesGroceries | Gas Station | Tire Center | Pharmacy | Business Center | Photo Center | Optical | Business Insurance | Business Phone Services | Bottled Water Delivery | Auto Rental | Estate Planning & Powers of Attorney | Costco Auto Program | Mortgages for Business Owners, and Contractors |CompetitorsFun FactDid you know that Costco hasn’t changed the price of its $1.50 quarter-pound 100% beef hot dog and 590 ml drink in 34 years?Wal-Mart | Target Corporation | BJ’s wholesale club | The Kroger Company | Amazon | Home Depot | Kmart | Lowe’s | Sam’s Club | Best Buy | Aldi |Low PricesMembership Business ModelLoyal Customer BaseDoesn’t waste money on advertisingPass savings to customersHigh-Quality ProductsHigh Paying Retail JobsGenerous Perks and Benefits to EmployeesLow employee turnover rateAmerica’s Best EmployerStrong distribution NetworkBig pizza chainLimited Product SelectionCost of TransportationCater to smaller customer baseLack of Global Presence and high dependence on selected marketsAging customer baseResearch and DevelopmentOnline Presence (E-commerce)Digital AdvertisingGlobal ExpansionHealth Consciousness CustomersTax PolicyTransport IndustryCoronavirus OutbreakBrand ReputationControversiesSecurityPolitical uncertaintiesEcommerce and technological developmentsPrice CompetitionBad economicsExchange RatesCompetition