marketing plan

MARKETING PLANIdentitySituation AnalysisPorter Five Forces AnalysisSWOT AnalysisProduct AnalysisMarketing MixMarket ResearchPrimary ResearchInterviewQuestionnairesSecondary ResearchObjectivesGoalsShort-termLong-termStrategyUnique Selling PropositionProduct DifferentiationCost LeadershipMarket SegmentationAction Plan Action StepsShort termMedium termLong termBudget AllocationProductPromotionPriceDistributionForecastsQuantifyCostsSalesProfitsMarket ShareControlMeasurement ToolCorrective actionRefine Plans
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