The SWOT Analysis of IKEA

The SWOT Analysis of IKEAThe Strengths of IKEADesign and CreationAffordabilityBrand RecognitionMarket ResearchThe Weaknesses of IKEAPoor Product QualityDifficulty for AssemblingShipping ProblemNegative PressThe Opportunities of IKEANew MarketOnline ShoppingMore StorefrontsExpansionThe Threats of IKEAStrong CompetitionDisgruntled EmployeesSustainability ProblemLower Market Penetration
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