Southwest Airlines SWOT Analysis

Southwest Airlines SWOT Analysis (2020) InfoCEOGary KellyYear founded1967 ( as Air Southwest), and 1971 (as Southwest Airlines)HeadquarterDallas, Texas, U.S.Number of Employees (2018)60,800Fun FactDid you know that Southwest Airlines had to sell one of their four Boeing 737s in 1972 to cover payroll?Strengths – Internal Strategic FactorsWeaknesses – Internal Strategic FactorsOpportunities – External Strategic FactorsThreats – External Strategic FactorsProducts & ServicesBusiness Select Flights | Express Bag Drop | Southwest Airlines Charter | Fly By Priority Lane Access | Early Bird Check-In | Business Travel and Groups | Southwest Airlines Cargo | P.A.W.S. | Southwest Gift CardsCompetitorsDelta Airlines | American Airlines | Spirit | United Airlines | JetBlue | Skywest | Alaska | Frontier | RepublicLUV CultureLower CostBest EmployerWorld’s Most Admired CompanyConsistently ProfitableBrand ValueSingle Aircraft Type (Boeing 737s)Effective Service StrategyHigh CapacityEffective ManagementMarket Share DominanceThousands of FlightsLack of DiversificationPassenger (air ticket) revenue: $20.77 Billion (~93 % of total revenue)Other (loyalty points) revenue: $1.48 Billion (~6% of total revenue)Freight (cargo and mail) revenue: $172 Million (~1 % of total revenue)Dependent on the US MarketOverdependence on Boeing 737sExpand GloballyImprove booking processExpand on Freight BusinessExploit New TechnologiesOffer Long-distance FlightsGlobal RecessionBoeing 737 Max IssuesNegative PublicityIntense CompetitionIncrease in Fuel PriceIncidents of TerrorismStringent RegulationsUncertain Times (Economic Shock)